درخت حوزه‌های تخصصی

Considering the organizations’ increasing use of social media, many studies are being conducted in this area. Researchers are faced with a variety of research strategies depending on the nature of the research problem and data. If the right research strategy is not employed, the researcher will lose focus, and the time and effort spent will not necessarily serve the research objectives. When choosing a research strategy, the organization’s characteristics should be taken into consideration; otherwise, it may lead to confounding interpretations of the findings. In this regard, the present study aims to introduce an appropriate research strategy for each maturity stage of the organization under study. To this end, using systematic mapping methodology, about 256 articles published within 2011- 2021 were investigated, and the relationship between the types of research strategy used and the different stages of an organization’s maturity in using social media was reported. Specifically, by synthesizing the social sciences research methodology framework and the social media stage of the growth model, a mapping was developed between the research strategies and maturity stages. Based on this mapping, it is expected that the appropriate strategy for research at the first maturity stage is exploratory, and for the second and third stages are observational and descriptive, respectively. When the organization moves to the fourth and fifth levels, archival and causal strategies are recommended for research. Using the results of this research, researchers will be able to identify the right research strategy for the maturity stage of the organization under study and develop the appropriate research design accordingly.

The article considers the main aspects of using the tools of the system organization of logistics flow management in the field of tourism, in terms of digitalization of logistics services. The research is based on experience in the transformation of the tourist product, it is perception by consumers, modern technologies, digital channels and logistics tools. The analysis showed that the organization of tourism based on a systematic approach, when service providers, tour operators, travel agencies and end users are elements of a single information system. The essential features of tourism logistics considered, basic tactics and tools related to the concept of digital logistics service. It established that digital tools of logistics services implemented with the identification of the main tourist services: food, accommodation, transportation, sightseeing, shopping, recreation and entertainment, education, management and research.

In today’s era when a substitute for almost every product is readily available, acceptance and adoption of a new product in a market requires substantial amount of promotion. Here we formulate and analyze policies for promoting sales of a product in a market through optimal control theory problems. The market is partitioned into various segments depending upon multifarious demands of customers and promotion of the product is done segment-wise. The aim is to maximize the profits keeping in mind the demand requirements and the available budget for promotion. In order to provide a realistic model, the total available budget is taken to be imprecise. The optimal control model with fuzzy parameter is converted into crisp form using necessity and possibility constraints, and thereafter solved by using Pontryagin Maximum principle. To illustrate this technique, a numerical example is also considered by discretizing the model. The analysis also gives a deep insight of how the promotional effort should be planned by the decision makers keeping in mind the financial constrains without hindering the promotional effort at the end of the planning period. This paper mirrors the real time situation that could be faced by any industry, including that of software development, where budgets may have variable components and promotion of products may vary according to different regions and markets. The experimental data reveals that profitability can still be maximized if real-life constraints are applied in promotional planning by any industry.

Penetration of smartphones and increasing use of social media on always-on devices has attracted the attention of enterprises and organizations to benefit from such platforms for better understanding of customers’ needs and more effectively communicate with potential consumers. For this purpose, the present study investigates the impact of social media adoption and media needs on online purchasing behavior. This study has also examined the moderating role of media type, gender and age in the relationship between variables of social media adoption and online purchasing behavior. A total of 410 questionnaires were collected on social media such as Instagram, Telegram and WhatsApp. SEM technique using PLS used as the analytical method to empirically test the proposed hypotheses. Results show that the effects of tension dimension on online purchasing behavior is mediated by social media adoption. Moreover, the effects of social media adoption on online purchasing behavior are moderated by age and medium type based on Multi-Group Analysis. The IPMA matrix shows that social media adoption had the highest importance, but the lowest performance. This study is significant in terms of innovation due to the use of new indicators effective in the area of statistical analyses. The use of FIMIX, CTA, permutation test, MGA, and IPMA matrix analyses is part of it.

Opportunistic networks in the Internet of Things (IoT) scenario, also known as OppIoT, espouse IoT devices interactions opportunistically in order to improve connectivity, the lifetime of the network, and network reliability. An increase in opportunistic utilization is fostered by IoT applications to find communication opportunities whenever possible to route and deliver data efficiently. In this opportunistic scenario, devising an efficient path for data delivery is a challenging work due to uncertainty in the connection between the nodes and the selection of intermediate forwarder nodes for data delivery towards the destination. Considering the scenario of uncertainty in device location and exploiting IoT devices opportunistically, this paper propounds a routing algorithm for OppIoT called Hybrid Multi-Copy Routing Algorithm (HMCRA). The proposed algorithm finds potential forwarder nodes by using fuzzy logic wherein residual energy, distance, and speed of the nodes are considered as input values while preparing fuzzy rules. Genetic Algorithm (GA) is considered along with fuzzy logic to select an efficient path for data delivery. In GA, the delay is taken as the fitness function to select a reliable path for data delivery. Simulation results of the proposed algorithm perform well in contrast with relative existing routing algorithms with respect to latency, overhead ratio, delivery probability, and hop count. The work uniqueness lies in the selection of potential nodes and finding path having less hop count in an opportunistic IoT network scenario.

The Internet of things has become an interesting area of research in the last few years due to its ability to make human life simple and easier. Quality of Services (QoS) has gained a lot of importance due to the increasing popularity of the technology. QoS metrics help the IoT users to understand and express their requirements for the selection of services provided by IoT. Researchers in this field have come up with different types of architectures to provide a better view and define all the functions of the technology. In this paper, we have defined a few of the architectures and QoS metrics related to these architectures.

Like almost all the world countries, Algeria is experiencing an exceptional state characterized by a real epidemic of Coronavirus (covid19), which has prompted all institutions (establishments, businesses, businesses, and people) precautions to curb the risks of this pandemic. To this end, the higher education sector has called on the entire university teacher and student community to turn to e-learning to ensure continuity of courses and TD. Our paper is in line with this, with a fundamental objective to analyze university teachers' behavior concerning new information and communication technologies during the health crisis of covid-19. Thus, to shed light on the main handicaps related to online learning in Algeria.

The purpose of this study is theoretical and methodological substantiation, deepening of the conceptual provisions and development of the scientific and practical recommendations on the formation of mechanisms for crime prevention in the border regions of the southern of Ukraine. The relevance of this study is due to the need to solve the problem crime by introducing precautionary measures in the border regions of the southern of Ukraine (Bondarenko et al., 2021).The study proved the direct dependence of the level and intensity of crime on the proximity of areas to areas of significant social and criminological tension, to areas of instability and armed conflict, which contributes to the militarization of the population and increasing psychological preparedness for conflict and its antisocial methods (Iatsyshyn et al., 2020). It is established that in the border regions of the south of Ukraine the growth of criminal crime for the studied period significantly exceeds the data for Ukraine. The threats to irredentism and separatism, international terrorism, organized crime of a transnational global scale are real for the southern regions of Ukraine: economic smuggling, smuggling of weapons, ammunition and means of terror, drug trafficking, unregulated migration, trafficking in human beings and their organs. Priorities for Ukraine have been set task of crime prevention: introduction of the newest technologies of protection of a law and order, attraction of scientific and industrial potential of regions, establishment of coordination and interaction between subjects of maintenance of frontier safety at all levels (frontier, national, interstate and international) and cross-border interaction with the international organizations of fight against organized crime. Based on international experience, crime prevention measures in the border regions of southern Ukraine are proposed in the following areas: general social precautionary measures; special criminological precautions;international cooperation in the development of cross-border cooperation;introduction of automated security systems and crime prevention; informational and educational activities of formationlegal culture among the population and the public

Social media and social networking sites have become a vital part in everyone’s daily life and users of social networks are increasing. This study aims to review and highlight the importance of public libraries presence on social media, and public libraries crucial awareness on online marketing to market their various services, raise awareness and create a community according to each social media platform being used . This study focuses on helping public libraries in Saudi Arabia that lack the true understanding on how to implement social media as a part of their marketing plan, use social media features to create an online community and connect with their patrons to comprehend the basic marketing tools used online, and the benefits of public libraries online social presence and review previous public library marketing  implementations and methods through social media and social networking sites in building a community. Using a content analysis methodology, we reviewed the definition of marketing, marketing tools, social networking sites and previous library methods implemented on social media and the benefits of creating an online presence for libraries. We also highlighted the limitations facing libraries and an efficient method of social media engagement analysis. This study’s results indicate that public libraries in Saudi Arabia can enhance their online presence on social networking sites by implementing the correct content marketing method for each social media platform and the importance of training public library staff on the usage of social media to satisfy customer needs and therefore build a connection with patrons online which further more builds a community. organization, representation, realization and protection of interests and rights of citizens

The purpose of this paper is to measure the relationship between the functional service recovery and technical service recovery towards customer satisfaction in banking industry. Both functional and technical is equally important in service quality especially in service recovery. The competition among the banking industry especially in major cities in Malaysia is very crucial. The study was conducted in Kuala Lumpur based on the top 10 banks based on the market share. 250 questionnaire distributed but only 212 were usable for the data analysis. The results indicated that both functional and technical service recovery plays important role towards customer satisfaction. Banking services or any financial institution should have focused on both elements in order to provide excellent services that may contribute to customer satisfaction and in the long term lead to customer loyalty