The Regulatory Focus Theory, a classic self-regulatory approach, posits that human behavior is significantly influenced by salient standards and reference points that are either situation-dependent or chronically accessible in a person's mind. This study examined the impact of regulatory focus orientations, namely prevention and promotion, on the willingness of Iranian EFL learners to communicate in an English class. We selected 48 upper-intermediate-level students via the Oxford Placement test. These students were divided into three groups: promotion-focused, prevention-focused, and control. The promotion-focused group was encouraged through positive reinforcement of their success and accomplishments when using correct linguistic features during class. Conversely, the prevention-focused group was immediately corrected when a linguistic error occurred to avoid further mistakes, and no praise was given for correct language use. The control group received no intervention. Results derived from a one-way ANOVA demonstrated a significant relationship between the regulatory focus orientation and students' willingness to communicate. EFL learners exposed to promotion techniques demonstrated a higher willingness to communicate. The paper concludes with a discussion on the theoretical implications and pedagogical applications of the study.
