بررسی تاثیر نمادها و نشانه های شهری در توسعه گردشگری (مطالعه ی موردی: شهر تبریز) (مقاله علمی وزارت علوم)
درجه علمی: نشریه علمی (وزارت علوم)
آرشیو
چکیده
امروزه یکی از مهم ترین فضاهایی که مورد توجه و بازدید گردشگران قرار گرفته و فرصت های بسیاری برای گردشگران به وجود آورده اند، فضاهای شهری می باشند. آنچه که فضاهای یک شهر را پویا و جذاب ساخته و سبب ایجاد رضایت در بین شهروندان و جذب گردشگران می شود، تاریخ، فرهنگ غنی، زیبایی بصری و منظر شهری است که نمود ویژه آن ها در المان ها و نمادهای شهری به وضوح قابل رویت است. در این پژوهش تلاش بر این بوده که با توجه به اهمیت صنعت گردشگری در توسعه ی پایدار شهری، با رویکردی توصیفی - تحلیلی در یک فضای علمی، نقش نمادها و المان های شهری در جذب گردشگر مورد بررسی قرار گیرد. در این راستا با استفاده از ابزار پرسشنامه، با روش نمونه گیری تصادفی ساده از گردشگران برای گردآوری اطلاعات استفاده شده است. برخی از یافته های این تحقیق نشان می دهد فضای گردشگری تبریز تحت تأثیر فضای تاریخی شهر قرار گرفته است. در این راستا یک ارتباط قوی ذهنی و فرهنگی بین بازدیدکنندگان و نمادها و المان هایی که متناسب با فرهنگ جامعه ی اسلامی ایرانی ساخته شده اند است. همچنین تحلیل های نرم افزار SPSS از آزمون های واریانس یک طرفه و رگرسیون خطی نشان می دهد که بین نوع کاربری اراضی اطراف المان ها و جذب گردشگر و همچنین استفاده از فناوری های اطلاعات در اطلاع رسانی نمادها و المان ها و توسعه ی گردشگری شهری ارتباط معناداری وجود دارد.Investigation of the effect of urban symbols and elements on tourist attraction (Case study: Tabriz City)
ExtendedToday, one of the most important spaces which has been considered and visited by tourists and has gave many opportunities for tourists, is urban spaces. What makes a city dynamic and attractive, and causes satisfaction among citizens and attracts tourists are history, rich culture, urban visual beauty and landscape which their special appearance is visible in urban symbols and elements clearly. In this study, with respect to the importance of tourism industry in urban sustainable development, the role of urban symbols and elements in attracting tourists, with analytical – descriptive method in an academic context, is investigated. In this regard, questionnaire with a simple random sampling has been used in order to collect data from tourists. Some of the findings of this study indicate that the tourism spaceof Tabriz has been influenced by the historical space of the city. In this regard, there is a strong subjective and cultural relation between visitors and symbols and elements which have been constructed according to the culture of Iranian-Islamic society. Also, the analyses using SPSS and one-way ANOVA and linear regression tests shows that there is a significant relationship between land use surrounding the elements and tourism attraction and also between using information technology for announcement of symbols and elements and urban tourism development. Introduction Today, the largest and the most important tourism attractions in each city are ancient, national, religious and culturalbuildingsand symbols. Using urban symbols as a means of conveying meaning has been common in all ages and cultures. Recognition of these symbols and inserting them within the domain of tourism can play an important role in the sustainable development of the cities and also the achievement of different aims of this effective and helpful industry. Since the mid-twentieth century, urban symbols have become one of the most attractive tourism destinations and boosted the tourism industry of related countries. Passing important historical events in Iran, particularly in Tabriz metropolis has allowed architects and artists by designing the various elements anywhere in the city make Tabriz, along with other cities, have more beautiful and various symbols and visual elements in the city which has resulted in attracting tourists to the city. Materials and Methods The method of this research is considered as descriptive-analytical. Data has been collected in two ways, namely library and field. In the descriptive section, using papers, reports, researches and related documents, essential information has been provided and the general view of the research scope has been attained. In the analytical part, with respect to the richness of tourist attractions in Tabriz, relying on descriptive studies, objective observations and questionnaire have been used. Alpha coefficient of Cronbach test equals with 0.79 and because it is more than 0.7, we can conclude that the questions regarding this variable have an extremely appropriate validity. Statistical population of this study is the urban tourists of Tabriz in 2013. The sampling method in this research is as cluster sampling accompanied with simple random among members of the statistical population and 100 tourists have been selected as sample. To analyze data and test hypotheses,one way ANOVA test and linear regression tests has been used which have been analyzed using SPSS. Discussion and Results Based on what was mentioned in different parts of the discussion, there is a strong subjective and cultural relationship between visitors, symbols and elements of Tabriz which have been constructed in proportion to the culture of Islamic-Iranian society. Analyses using SPSS and one way ANOVA and linear regression tests show that there is a significant relationship between the land use surrounding the elements, symbols and tourist attraction. In this regard, it is possible to refer to significant relationship between theannouncement of symbols, elements and urban tourism development and also insignificant relationship between physical components of elements and tourist attraction. Conclusions According to experts, urban tourism provides a great cultural, social and economic opportunity for metropolises which plays very effective role in improving the quality of life of citizens in different dimensions. In this regard, creating tourism outlines can be used as one of the methods of revitalizing the urban spaces and tourist attractions. Tourism outlines, in the case of having mentioned values and characteristics, can change their surrounding context. One of these particular spaces is symbols, elements and persistent signs which have been created over many years in the form of buildings, monuments and public passages. With respect to the capability of Tabriz metropolis, with its ancient history in this aspect and its strategic location as well as the increase of urban tourists of Tabriz in recent years, the role of urban symbols and elements in attracting touristswas investigatedin an academic context. According to the discussions, it is practicable to perceive that each specified symbols in Tabriz can be assessed as a relatively desired state for attracting touristswhich in addition to supplying the tourist demand of citizens, are responder for domestic and foreign visitors.
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