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Objective: The purpose of this research is The effect of media tourism and sports diplomacy on product brands. Methodology: This is a correlational study and the statistical population of this study is PhD students in sports in Iran. Based on Morgan's table, 150 Individuals were selected by random method. In order to achieve the research goals, a comprehensive list of sports indicators was prepared and adjusted and a researcher - made questionnaire was developed. The validity of the questionnaire was confirmed by 15 sports management professors and their reliability was in a preliminary study with 30 subjects and Cronbach's alpha was calculated to be 0.909 . Descriptive and inferential statistical methods such as exploratory factor analysis, and confirmatory factor analysis were used to analyze the data using SPSS and LISREL software. Results: The results showed that the main variables have eight general dimensions of sport tourism, sport diplomacy, sports investment, sporting-cultural, sports exports, sports people-sports, sports achievements and media sports, and has a total of 50 indicators. Conclusion: According to the results of the research and the identified indicators, the proposed model is a suitable theoretical model for sport indicators affecting the brand of the country.

Purpose : The purpose of conducting research was the effect of information and new technologies in attracting customers to sports venues in Kermanshah province. Method : According to the official statistics of the medical board, about 40,000 people are mentioned in the province's sports statistics community. The present research is applied research that is descriptive in terms of strategy and survey in terms of implementation. Data collection was done by field method and through a questionnaire. The statistical population was all customers of sports facilities in Kermanshah province. Based on Cochran's formula, 560 people were selected as a statistical sample. To collect information, Moghimi's (2010) mixed marketing questionnaires were adapted, and information technology and attracting research-made customers were used. The structural equation path analysis method was used to analyze the findings. Findings : Findings indicate that the fit of the structural model of t-coefficients for all research relationships greater than 1.96 can be confirmed by the appropriateness of the fit of the structural equation model. Conclusion : In general, it can be acknowledged that the combination of marketing and the use of information technology directly affects the process of attracting customers to sports venues, so it is recommended that managers use these strategies to highlight the competitive advantages of sports venues through the use of space. Put physical and virtual on the agenda.

SUBJECT AND OBJECTIVES : The current research was carried out with the aim of designing a strategic model of sports leisure management and its function in the human life with a combined approach. METHOD AND FINDING : In terms of practical purpose, the present research was a combination of sequential exploratory and survey collection methods. The statistical community in the qualitative section includes members of the scientific team of sports sciences and specialists in leisure time and strategic planning; these people were selected for qualitative interviews in the research topic (22 interviews with 22 people and continued until theoretical saturation). The statistical population of the quantitative part includes the experts of the Ministry of Sports and the youth of Iran. The results of the analysis of the qualitative data obtained from the interview, the paradigmatic model of the strategic plan of sports leisure with an emphasis on the Iranian model in the form of six dimensions.In the designed model, the support of managers, acceptance of employees, team participation and organizational culture are considered as causal factors in the strategic plan of sports leisure time with an emphasis on the Iranian model, which provide the reasons for the success of the strategic plan. In the quantitative part, it was also determined that all 6 main components of the research have a suitable fit, so the research model has a sufficient fit. CONCLUSION : Considering that the basic problem of youth and teenagers is the identity gap and its product is fascination and self-loss in front of the invading western culture, this determines their lifestyle, which is far from the Islamic lifestyle. Therefore, the basic strategy in Leisure Time is to create an identity; Because, cultural invasion attacks values in a special way and puts them under its influence.

Today, competition to improve the quality of services is recognized as a critical strategic issue for sports venues. The purpose of this study is to determine the impact of service quality on improving loyal behaviors. (A case study of customers of wrestling sports complexes in Kermanshah province). The research method was descriptive-correlational and was conducted in the field. The study's statistical population was the customers of wrestling halls in Kermanshah province. In this study, 450 people were considered as the statistical sample of the study by random cluster sampling. Bonajsui's (2012) Research Work Questionnaire was used to measure research variables. Univariate and multivariate regression and the Friedman test were used to analyze the data. The regression test results showed that the service quality variable has a predictive power of about 18% of the variance of communication quality. Furthermore, the results showed that the variables of personnel responsiveness, reliability, and trust in personnel could be significant predictors of the communication quality component. Also, the results showed that the variable of communication quality could be a significant predictor for the components of loyal behavior, word of mouth, purchasing desire, and dissatisfaction. The study's results showed that the quality of services affects the quality of communication. According to the results, the responsiveness of the complex staff, reliability, and trust in the personnel have a positive effect on the quality. At the same time, no relationship was found between the tangibles and empathy components with the relationship's quality. According to the results, improving the quality of services in sports complexes and the quality of customer relations are the main factors in the occurrence of loyal customer behaviors and their reappearance in the future.

The aim of this study was to investigate the relationship between perfectionism and competitive anxiety of group and individual athletes.For this purpose,400 group and individual athletes who according to the coaches were or are able to participate in competitions were selected by stratified random sampling and the demographic characteristics questionnaire,perfectionism scale in the athlete Dan et al correlation results showed that in group athletes there was a positive and significant correlation between excessive worry about mistakes with competitive anxiety (r = 0.19),a positive and significant correlation between perceived coach pressure and competitive anxiety (= 0.24). r)and there is a positive and significant correlation between perfectionism and competitive anxiety (r = 0.26).But there was nosignificant correlation between personal standards and perceived parental pressure with competitive anxiety. Also,the correlation results showed that in individual athletes, there was a positive correlation between personal standards and competitive anxiety (r = 0.22),between excessive concern about Mistakes with competitive anxiety positive and significant correlation (r = 0.17),positive and significant correlation between perceived coach pressure with competitive anxiety (r=0.205) and positive and significant correlation between perfectionism with competitive anxiety (21 /0 = r) exists. But there was no significant correlation between perceived parental pressure and competitive anxiety.

Purpose: The examination, investigating and relationship between costs, benefit and attachment to the environment by mediating behavioral attitudes among sports tourists. Method: The population of the study consisted of all sports spectators of 27th Fajr Open and Esteghlal vs. Tractor rematch from 15th Persian Gulf Pro League. According to Kukran formula sample size was equal to 722 persons. 920 questionnaires distributed among population that 722 questionnaires were analyzed. In order to collect data a self-made questionnaire was used which it's validity confirmed by 5 sports teachers of Razi and Tehran university and variables reliability was calculated by using Cronbach's alpha coefficient which was equal to 0.89. Data analysis done by using the descriptive and inferential statistics include Kolmogorov–Smirnov, Pearson correlation, path analysis of structural equations, Regression and also AMOS-21 and SPSS-22. The results showed that environmental communication should be formed within the right framework, encourage people to Environmentally Responsible Behavior through a bonus is not necessarily effective and doesn't encourage sports spectator. Results: Result showed that spectators display more cooperation through targeting for enjoyment and are sensitive toward any perceived cost in the implementation of Environmentally Responsible Behavior. The result also showed if cooperation with Environmental Management System doesn't take too much time and totally doesn't interfere with their enjoyment of watching match, they will support it automatically. The results also suggest the need to design efficient equipment to ensure ease of use and as a result reducing the perceived cost associated with Environmentally Responsible Behavior. Conclusions: Sports event owners can encourage spectators to do the Environmentally Responsible Behavior by connecting with them and also induce this fact to spectators that associate with the event can assist them to experience higher quality events in the future.

The purpose of the present study was to investigate the relationship between environmental knowledge and sport event organizers' support for sustainable management in sport. The present study is a descriptive-survey and field study. In order to collect data, a researcher-made questionnaire with 40 questions was used. The face and content validity of the questionnaire was confirmed by a survey of professors related to the research topic. The construct validity was confirmed by confirmatory factor analysis of more than 0.3 and its reliability was confirmed byCronbach's alpha of 0.83. The statistical population of the study consisted of managers and organizers of sport events in ten provinces of the country with approximately 1000 peope. The sample size was 278 according to Morgan table, Due to the size, number and difficulty of access, the available sampling method was used to collect the samples and finally 254 questionnaires were returned. Data analysis was performed using SPSS-19 software. The results showed that the level of environmental awareness in the sample was in the range of 0 to 8 and the mean of the total sample was 3.55 with a standard deviation of 1.61. These results indicate a low level of awareness of environmental issues in the sample under study. In the present study, it seems that there is little awareness of environmental issues that may be effective in shaping people's attitudes toward the intention to support environmental issues in sporting events. Since human attitudes are driven by consciousness, it is therefore necessary to change attitudes by providing a context for raising awareness and enabling appropriate behavior. Therefore, determining the level of knowledge and attitude of individuals is the first step in determining and delivering educational programs.